MATRIX TO LAUNCH THE MX4 AT FIBO AFRICA

Matrix Fitness will be launching MX4 Small Group Training sessions featuring best-in-class training tools and original workouts from Matrix Fitness. The new program is open to people of all fitness levels who want to improve their cardio, power, strength and endurance in a motivating environment that provides equal parts camaraderie and accountability.

“MX4 is a draw for fitness enthusiasts of all kinds,” says John Frayne, Managing Director for Matrix Fitness “Whether they’re looking to drop a few pounds, improve performance or just become more fit overall, MX4 can help them achieve it. Everyone gets plenty of personal attention from the trainer, and the team environment motivates members to keep coming back for more.”

MX4 Small Group Training combines a variety of unique training tools including a functional training system, a self-powered treadmill, a rower, a S-Force performance trainer and an upper-body cycle to help everyone from beginners to elite athletes maximize their results. Diverse, progressive workouts keep sessions fresh and engaging while helping members improve every aspect of their fitness. Since each session is limited to 4 participants, members can count on plenty of one-on-one time with a trainer who will help tailor the program and exercises to their ability levels and goals. Ultimately, this blend of equipment, programming and personnel will help participants take advantage of the benefits of a personal training service in a focused, group environment.

MX4 Small Group Training sessions will be exclusively launched at FIBO on 26, 27 and 28 October, with sessions expected to fill up quickly. For more information and to find out about MX4 Small Group Training Franchise opportunities, please visit www.expressfitness.co za

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This press release may contain forward-looking statements. There are a number of risks and uncertainties that could cause actual results to differ materially from those anticipated by the statements above. These include, but are not limited to, competitive factors, technological and product developments, market demand and economic conditions.

Book your tickets today for FIBO Global Fitness Africa presented by Dis-Chem Pharmacies at: www.computicket.co.za. Join us at Johannesburg’s Ticketpro Dome to find your fit in fitness and to seek out the newest concepts, ideas and products suited to your wellness needs.

For more information visit: www.fibosa.co.za
Facebook: @FIBOAfrica
Instagram: @FIBO_Africa

**ENDS**

About Dis-Chem
Since 1978, Dis-Chem has been South Africa’s first choice in pharmacies, with linked dispensaries, family clinics, comprehensive self-medication centres and so much more. As a leading specialist in health food, beauty, sport supplements, health and well-being, Dis-Chem offers the widest ranges in these categories, along with expert advice, competitive prices, and a world class Benefits programme, which rewards customers and gives back to the community through the Dis-Chem Foundation. Every day, in every way, we strive to keep our promise to be ‘Pharmacists who care’.

About FIBO Global Fitness Africa

FIBO Global Fitness Africa presented by Dis-Chem Pharmacies is a three-day event focusing on the fitness, wellness and health industry and that is open to the public. From 26 to 28 October, visitors will be exposed to everything (from apparel to equipment and nutrition) as well as see the latest developments in the industry. In addition, visitors will be able to take part in various group fitness activities and watch fitness competitions.

FIBO Global Fitness Africa Summit will host International and local experts who will share their expertise and insights into the latest industry trends. It is Inclusive of an exhibition & demo area to showcase the various exhibitors products and offerings, this platform is built to the industry’s requirements to not only facilitate more business, but networking and relationship building too.

About FIBO Global Fitness
From Cologne to Shanghai and Johannesburg to the United States: FIBO is expanding its global activities and establishing a direct presence in the target markets. FIBO in Cologne, the Leading International Trade Show for Fitness, Wellness and Health, draws about 1,000 exhibitors and 150,000 visitors to Germany each year. This is where innovations are launched. This is where international trends are set. This is where the industry comes to invest. FIBO China has been the central meeting place of the Asian fitness industry since 2014. FIBO Africa and FIBO USA will be launched in 2018.

About Reed Exhibitions
Reed Exhibitions is the world’s leading events business, enhancing the power of face to face through data and digital tools at over 500 events a year, in more than 43 countries, attracting more than 7m participants. East, Asia Pacific and Africa and organised by 41 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of the RELX Group PLC, a world-leading provider of information solutions for professional customers across industries.

Issued on behalf of FIBO Global Fitness Africa presented by Dis-Chem Pharmacies by TPW.Agency

Dionne Domyan-Mudie: Dionne@TPWagency.co.za
Tamaryn Nicholson: Tam@TPWagency.co.za
Benjy Mudie: Benjy@TPWagency.co.za