ALKALINE WATER; THE MISSING LINK FOR PEAK ATHLETIC PERFORMANCE

While high PH alkaline water has long been regarded as a “miracle of nature” by those well-versed in holistic medicine, it has only recently become the subject of extensive scientific research. From the possible prevention of brain damage and cancer, to enhancing the mood, and muscle protection, alkaline water may suppress inflammation and relieve pain, and could offer a whole host of health and performance benefits.

High pH alkaline water benefits have not gone unnoticed by celebrities. Mark Wahlberg, Hollywood’s highest paid actor, sat down with the Founder and Managing Director, of Designer Water, John Thompson to discuss how alkaline water changed his life. Packed with “vitamins, bioavailable minerals, antioxidants, and incredible healing properties”, Designer Water, is a high alkaline pH bottled water produced using the best available filtering methods in Centurion, South Africa.

According to Wahlberg, switching to high pH alkaline water was the only thing he changed while training for a demanding film role. With this simple switch, he personally experienced the benefits of the water, enjoying increased training capacity and reduced recovery time. “We want to educate the consumer on the value of drinking alkaline water, and the benefits of high pH. People drinking regular water are not getting these benefits. People drinking sugary drinks, or sports drinks, in actuality suffer more from dehydration – and alkaline water takes the lactic acid out of your body. So, it’s very important for rest and hydration,” states Wahlberg, who has himself started an alkaline water business venture.

Hydration is essential to ensuring better recovery post-training. It is also critical in preventing exhaustion while exercising. Alkaline water offers better hydration, balancing the body’s ability to reduce acidity and introduce anti-inflammatory properties. As such, it is an excellent antioxidant. In an experiment with young athletes, drinking hydrogen water dramatically reduced lactic acid build-up during heavy exercise and decreased muscle fatigue. This means the body can recover faster, avoid muscle fatigue, overcome motor deficits and prevent muscle degeneration. With the additional improvement of heart muscle function, the water also protects this vital organ when it’s under strain.

“Water is the essence of life – but I dare say that this phrase should be more specific. High pH alkaline water is what provides the full spectrum of water’s life-enhancing qualities. Our micro-clustering technology ensures that each and every bottle we produce contains the highest quality high pH alkaline water, meaning its nutritional profile and amazing properties remain intact,” said Thompson.

Research shows that, in addition to improved hydration, long-term drinking of hydrogen water may aid in the control of body fat and weight, while contributing to the promotion of better athletic performance. During studies conducted, diabetics showed notable health improvements; levels of glucose, insulin, and triglycerides were decreased as the water stimulated energy metabolism. This enhanced energy metabolism, combined with a more effective gut, further aids in effective weight management. With this increased weight control, athletes are further empowered to train well, and perform better.

Thompson adds that, although celebrities have recognised the benefits of high pH alkaline water, its popularity has transcended the realm of exclusivity. People of all walks of life have come to embrace it as an inextricable part of their lifestyle; to the benefit of their health and waist-lines.

From the 26th to the 28th of October 2018, Designer Water will be demonstrating the power of alkaline water as exhibitors (Stand G19) at the FIBO Health and Fitness Festival. This three-day exhibition focuses on the fitness, wellness and health industry, and will be held at the at the TicketPro Dome in Johannesburg. Designer Water is the official water sponsor of two concurrent events hosted at the Expo, namely: the FIBO Health and Fitness Summit; and the FITStudio Active Zone.

“We’ve received emails and video testimonials from people from all around the world who rave about the transformative ways with which high pH alkaline water has improved their health, training capacity, and overall wellbeing. Whether they were looking to increase their mental clarity, address the symptoms of various health conditions impacting their quality of life, or better manage their exercise regime, our customers have stated, time and again, that they will be consuming Designer Water for life,” concludes Thompson.

In addition to bottled high pH alkaline water, Designer Water further offers alkaline water products, alkaline water machines and water ionizers through its e-Shop. For more information about Designer Water products and its franchise opportunities, visit www.designerwater.co.za or call 087-550-1231.

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For any media related queries please contact Michelle Ford on 072 535 0312 or michelle@optimiseplus.co.za .